Review Promotion
Shopper Approved Review Integration
93% of consumers claim that buying decisions are made based on customer reviews. Here is how Leslie has leveraged previous customer purchases to engage prospects:
After purchase, customers were sent a "verified purchase" email from the review platform Shopper Approved. Shopper approved is a third-party review service that asks for unbiased reviews from verified customers. Review acquisition is a two-step process:
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1st review: request sent via email immediately after purchase
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2nd review: request sent via email after order is received
The Shopper Approved integration allowed the review process to be automated, updating on HalfPriceBanners.com in real-time. Reviews were also distributed organically on Google, Bing, Yahoo, and Facebook.
Phase 1 Results:
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5,000+ Shopper Approved ratings
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4.4 stars/5 stars
Shopper Approved Review Integration
Phase 1 Results:
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5,000+ Shopper Approved ratings
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4.4 stars/5 stars
CRM/ Website Call-to-Action Campaign
Phase 2 Results:
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32% increase of review responses
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Rating increased to 4.8/5 stars (up from the baseline of 4.4/ 5stars)
The addition of the Hubspot CRM allowed HalfPriceBanners.com to begin sending out reminders for verified buyers to complete the survey. I also added more prominent calls to action and trust elements on the HalfPriceBanners.com site, increasing review visibility and reputation.
